Marketing 101: Know Your Consumer

BW Online's article "Market Research on the Cheap" gives some great tips for beginning marketing. A lot of entrepreneurs simply assume that there is a market for their product, without spending any time really thinking about how to reach that market. But when some do think about marketing, they rarely have a lot of resources to devote to market research. Hence this article. This is a great foundation for developing a market research plan to better understand your consumers. And for those who haven't put a lot of thought into market research - I hope this convinces you to give it a try!