What It Means to Work Here

BW Online has an article from Harvard Business Online called "What It Means to Work Here." We all know that the greatest companies have the greatest employees. But the average small businessperson can't compete with Google's legendary offerings. This article recommends creating a "signature experience" - a distinctive practice that can make your company stand out. Does the future success of your business absolutely require that your employees be seated at their desks from 9:00 to 5:00? If not, why not build in a little flexibility? Can you offer telecommuting? Offering your employees a unique experience or benefit will help you to stand out, and will give you the chance to compete for talent with... well, maybe not Google, but you get the idea!